Heineken - Lowleaks | Social Media campagne
Lowlands, the biggest music festival in The Netherlands, sold out in less than two hours 8 months prior to the event. With every announcement that was made by the organisation about this year’s line-up, Grolsch responded by leaking a couple of tickets: Grolsch Lowleaks was born. Every Lowleak represented a new opportunity for ticketless Lowlands fans to prove they were worthy of one of the last tickets. The tasks ranged from webcam recordings, photographs and text uploads to real life assignments. Join a Lowleak, collect as many votes through Facebook and win one of the last remaining tickets to Lowlands.