DHL - Pitlane | Activatie | Casefilm
We converted the back of the DHL cargo center in AMsterdam into the biggest billboard in Europe. This monster poster Measures 196 meters long and almost 4 meters high. Because DHL is the official logistic partner of Formula 1, we made a detailed replica of a Formula 1 pit lane. DHL vehicles drive by day in and day out to reach the main entrance of the building. The claim is 'Speed is our business' and train travelers from Amsterdam to Zaandam will see the giant outdoor during their journey. The billboard has been opened by Olav Mol, the famous Duth Formula 1 reporter. Even the press were flown in by helicopter to witness this DHL Formula 1 event. During the opening, Formula 1 girls were handing out flyers attached to DHL Formula 1 caps to DHL drivers who drove along the billboard as well as the public going by.
Prijzen: Nomination Eurobest 2007, Nomination ADCN 2008, Nomination Cannes Lions 2008, Nomination New York Festivals 2008